Do You Need A Photographer For Your Corporate Event?
A corporate event, be it a semi-formal party, a charity ball, a solemn ribbon-cutting, or a conference, is always an exciting occasion. You want everything to go smoothly and leave a good impression for everyone involved.
In our highly visual culture, photos are a big part of any fun event. “Pictures—or it didn’t happen,” as they say. What better way to ensure your event’s success than by including a corporate event photographer into your event-planning checklist?
Here are some benefits you can expect from hiring a professional.
Corporate Content
Corporate event photography is a great opportunity to quickly gain a bank of content. Use it to advertise the event for next year, post it all on forms of social media, and place the images in your newsletters just to name a few.
When you arrange for a corporate event photographer to shoot the event, everyone can participate and relax, while the photographer does their job. No need to collect iphone photos, or have a teammate running aroudn taking sub-par images, let us do the work for you.
A corporate event photographer won’t miss a beat/h2>
You can always tell a professional from an amateur by the number of questions they ask you beforehand.
A corporate event photographer will want to know more about the tone of the event, the venue, and time of day, size of the premises, schedule, key figures or objects to be featured in the photos, your expectations, etc.
This information is important because it allows the photographer to choose the right equipment and plan their work.
A corporate event photographer will have the right equipment
Speaking of equipment, photographers invest heavily in their equipment. They buy cameras of the best quality and have specialized pieces for particular purposes and shooting conditions.
An amateur camera simply cannot provide all the results you want. If you expect close-ups of the speakers and sweeping views of the audience, you should know that this kind of work requires different types of optical systems.
A corporate event photographer has it all in their toolkit. Moreover, they can quickly adjust setting or switches pieces of equipment to adapt to various lighting conditions and desired effect. They also have spares and backups, just in case.
A corporate event photographer will have the necessary experience and skills
Experienced photographers know the right time to take a photo. They know the flow of an event and human behavior. They anticipate when someone is about to smile or make an expressive gesture and when it’s best to capture candid moments.
They also know how to take a photo—how to frame it, how to make background meaningful, and how to avoid unnecessary distracting details. They know which settings to choose and how to adjust them on-the-go so everything is captured in the best quality possible.
All these skills are crucial to capturing the event and presenting it in the best light.
You know what you get with a corporate event photographer
Every photographer has his or her own, unique style.
Professionals have a portfolio to showcase their skills and approach. You will be able to choose how you want your corporate event to look and what to expect.
Moreover, professional photographers usually have a niche they work in, so when someone specializes in corporate event photography, you may expect great results.
Natural photos that people love
Best photos are those where people look like themselves and love it. A corporate event photographer knows how to work the room, how to be present everywhere but not to intrude.
The ability to approach people so they are able to loosen up and act naturally is crucial. Photographers also need to have a degree of empathy to anticipate how people want to be seen and the ability to choose flattering angles.
A corporate event photographer will help you build your brand
High-quality visuals are essential for building your image as a company. Not many products and services can pull off a site and promotion materials without a single photo. How will you promote your event on your company’s social media without the right photographs?
Professional photos will help you build your brand and make your company look attractive to potential employees, clients, and business partners.
Even if you are a non-profit, the better the photos, the more reliable and trustworthy you look. So, if you have this option, do invest in good photographic materials.
Read more about what a professional photographer can do for your brand here.
Good for PR
Photos from events where you celebrate your achievements, share knowledge with other professionals in the industry, or raise funds for charities create great PR-opportunities.
Good professional photos can be used in media and press releases and help you reach out to new audiences. People seeing the newsletters, emails, and yearbooks with such photos will remember you (indeed, all of your social media headshots should be taken by a professional photographer).
Moreover, real photos that feature your employees humanize your brand and build trust. Stock photos might be good for independent blogs, but as a company, you should invest in your public image.
SEO and marketing
Another reason why photography is important for business is marketing. Good photos increase the number of views—and sales.
Next time you check your website’s or social media statistics, run a little test and see for yourself. Which posts get more eyeballs and engagement—those with stock images, those with professional corporate photos, or those without any media content?
Boosts employee loyalty
Putting pictures from your corporate event on display is a great way to show appreciation to your employees.
When they see their photos on the company website or printed and framed on the office walls, it reinforces good memories from the event and creates a sense of fellowship and belonging. Group photos create a sense of unity and are always great to break the ice and meet everyone on the team. Moreover, either dressed formally for a black-tie corporate event or whimsically for a themed office party, people are always happy to have pictures as mementos.
Besides, any employees who didn’t attend will be encouraged to do so in the future when they see the great photos and understand what fun it can be to join next time.
Conclusion
When planning an event, some people try to keep costs in balance by handing a decent camera to a staff member or a friend who happens to be enthusiastic about photography.
However, when you weigh that against all the benefits listed above, do you really think it’s worth it? HIRE A PROFESSIONAL CORPORATE EVENT PHOTOGRAPHER FOR YOUR NEXT EVENT AND MAKE IT YOUR BEST EVER. Contact us now to book your session!
