Companies can effectively use event photos and videos to meet various goals, promote future events, and showcase their company culture. Here’s how: 1. Promoting Next Year’s Events Creating Buzz: Event Landing Pages: 2. Showcasing Company Culture Authenticity and Engagement: Internal Communication: 3. Enhancing Marketing Materials Visual Appeal: Content Creation: 4. Building a Stronger Brand Consistency…

People want to work with people, and studies reflect the impact it has on a company’s brand and performance. According to McKinsey, companies with top-quartile cultures post a return to shareholders 60% higher than median companies and 200% higher than those in the bottom quartile. Additionally, research from Built In shows that companies with strong cultures…

Maximizing the use of your corporate videos can significantly enhance your brand’s visibility and engagement. Businesses using video marketing grow revenue 49% faster than those not using video. Additionally, content featuring compelling visuals garners 94% more total views than content without visuals. Here are some effective ways to leverage your corporate videos to their fullest…

Put your Headshot Content to work: Useful Strategies customized for your goals Maximizing the use of compelling, brand-centered professional headshots online can significantly enhance your corporate brand’s visibility and engagement. It really pays off: content featuring compelling images garners 94% more total views than content without visuals. Need tips on how to maximize those new…

Calculating the ROI of headshots as marketing content involves considering the long-term value they bring to your brand. By investing in professional headshots, you’re not just capturing a photo to check off a to-do on your website; you’re creating versatile content that can be utilized across multiple platforms for years to come. Let’s break it…

When selecting a content partner, prioritize those with a proven track record of delivering exceptional results. Quality photography not only reflects your brand but also plays a significant role in ensuring your team’s satisfaction with their photos. In today’s digital age, where first impressions are formed in an instant, the significance of quality headshots cannot…

As someone looking to invest in headshots for your company, you might wonder why the experience of the photographer matters to you. Here’s why: Save time and money: Efficiency Matters With an experienced photographer, you can expect the process to be smooth and efficient. They know how to work efficiently with directing individuals, all while…

Why DIY Content May Be Hurting Your Brand Awareness Presenting a professional image to clients and visitors in today’s competitive industry requires high-quality, custom photography. It improves the credibility and reputation of your business by reflecting an engaging and professional atmosphere. Clients are more likely to trust and respect a company that invests in its…

The Power of First Impressions in Building Trust and Driving Sales Consumers often form an instinctual judgment about whether they trust someone within mere seconds, typically between 7 to 10 seconds, based on initial impressions and subconscious cues. Research indicates that up to 90% of purchasing decisions are influenced by instinct and emotions, highlighting that…

How Office Culture Photography and Video Can Supercharge Your Recruiting Efforts In today’s competitive job market, it takes more than simply a strong job description to draw in top talent. Prospective candidates are increasingly seeking an open and honest assessment of the organization’s culture prior to making a decision to apply. Videos and pictures of…