B-Roll Photos in Headshot Photography
A-rolls are the headshot photos we take of your team. B-rolls are supplemental photos we take showing people working at their desks, performing a task, or just discussing a project. These additional shots add depth and interest to the story you are telling.
Originally used for filmography, B-rolls have gradually become a welcome part of headshot photography. They are a smart way to show off your business and offer you professional company photos you can use on social media, company manuals, and any other brand-oriented content.
The point of these shots is to provide you with additional visual content to use on projects, infographics, and manuals instead of stock photos. Rather than using generic visuals, B-rolls offer material that is relevant to your business, representative of your company culture, and speaks for your brand.
B-Roll Photos: an Overview
Our Denver Headshot Co. photographers want to give our clients an inclusive package of headshots. That means not only corporate headshots of people and staff but also natural, documentary-style photos of people working, without them posing for the camera.
B-roll photos, just like B-rolls in films, offer a creative way to add context to your brand. These professional photos add depth and can act as fillers for various purposes.
While there are many ways to use your business headshots, your headshot should primarily tell your story and your company’s story. B-roll photos add interesting touches to make your brand more unique. In this sense, B-rolls help you make the most of your company.
With their polished, yet casual, behind-the-scenes look, B-rolls offer a more intimate outlook on how your business is run and how employees function within it. This informal glimpse of your company culture is very useful because people are always curious and want to know more about what is happening behind the scenes. With B-rolls you can satisfy their natural curiosity in a way that strengthens your brand.
Show Your Business in a Documentary Style
No matter how conservative your business is, people want to know how it functions in everyday conditions. Documentary-style photos offer a peek at how you work and how your employees work together. B-rolls can deliver a refined, yet authentic-looking, peek at your company culture.
We can take photos of people who are not posing for the camera but getting on with their daily work. These photos are carefully and lightly staged to look natural and candid. People are not looking at the camera but instead are working, writing, tapping at their laptop, or talking on the phone, depending on the context and what your business does.
The goal is to showcase all aspects of your business in the most unobtrusive way with the people who make up the backbone of your business. Even if you are a single-person business, we can take B-roll photos of you carrying on with your everyday tasks.
Display Your Services
Corporate headshots can improve your brand. Not all companies are the same, though. For example, those that sell products can promote them very easily with photos. Service-based businesses, on the other hand, often lack such an easy way to visually express their goals. For such companies, B-rolls can make all the difference.
The documentary style inherent to B-rolls lets you boost engagement and make your clients better understand how you work. B-rolls are perfect for companies that don’t have tangible products but still want to show how they work.
Provide You with Photographic Material for Future Use
Have you ever reached out to stock photo services to download photos for a company manual, promotional material, or guide you are writing? What if you could use your own photos instead?
B-roll photos can be used in manuals, infographics, websites, and any other material that requires visual additions. You will have a whole photo gallery at your disposal to optimize any company-related promotional and informational content without resorting to purchasing stock photos.
Here are two common problems with using stock photos:
They look staged, as they promote an artificial look of an office or business that consists exclusively of perfectly dressed, immaculate, permanently happy employees with big smiles on their faces.
They are used by thousands of other businesses. Unless you have found a
n obscure photo that nobody else is bound to use, you will soon realize that other companies are using the same photos as you.
These two issues can make your business look unprofessional. Instead, you can have your own collection of photos—photos that are unique to your business, featuring the actual people who work for you.
B-rolls thus let you enhance the story you are telling through your headshots. In this sense, they offer the vital context that people need to firmly place your business in their minds.
Whether it’s behind-the-scenes photos or photos of your staff working on a project, B-rolls are visual testimonies to how your business functions and the hard work that is invested in what you do. They add value to your overall promotional material and can help your customers feel more connected to your brand.
Denver Headshot Co. for Your Professional Headshots
For your B-roll photos, trust Denver Headshot Co. Call us at 720-712-4829 or book an appointment with Denver Headshot Co and let’s make your brand work for you. Our extensive expertise and communication skills ensure we can give you the right photos to use throughout your marketing strategy.
