You just invested time and money to update your team headshots, so you clearly believe in the importance of a current, authentic representation of your team online. But have you thought through the many ways your investment can shape your company beyond your About page? Here are ways strategic headshot usage can positively impact your company’s culture, recruiting, sales, and marketing.
Culture
Great companies set themselves apart with great culture. Use headshots well to ensure people feel like they’re more than just their ability to close deals for you.
Employee Recognition: Consider using current headshots alongside more casual, cell-phone photos to highlight exceptional employees.
Employee Rapport: Use a headshot alongside a name placard on employee desks or cubicles to help people get to know the team members they may not interact with daily. For remote workers or virtual meetings, use headshots as avatars so even “camera off” people can still be visible in some way.
Sales
Don’t underestimate the power of a friendly, human face to build trust in online connections. Here are some places for your sales team to use their photos.
Social Media: Update all your social media profiles with your new headshot. Aim to fill about 60% of the frame with your face so your audience can get the best sense of you in a small icon.
Email: Update your email avatar and email profile photo. When possible, use different images or backgrounds for each. We love WiseStamp for this.
Phone: Update your phone profile photo to ensure at least your outgoing communication shows who you are.
LinkedIn: Update your profile on LinkedIn. Your picture is attached to your posts, so every post and interaction is a change to build trust and grab attention.
Recruiting
Today’s job searchers have high standards. They’re looking for great companies and like-minded teams, not just a good job. Set yourself apart by showing off their “potential future colleagues” through their headshots.
About & Careers Page: Refresh your About page with updated images so future hires can get a sense for your team. Bonus if your headshots really prioritize showing the true personality of your people.
Be Proud: Use photos on LinkedIn to build trust and showcase your company culture. Announce employee achievements, speaking engagements and more.
Career Fair: Incorporate photos in materials for new hires, like career fair brochures.
Marketing
Your customers want to know who they’re working with. There are countless ways to showcase your team in marketing—here’s a simple list of ideas to get you started.
Presentations and Pitches
Internal Marketing
Advertising and Promotions
Print Materials
Email Marketing
About Us Page
Team Page
Contact Page
Social Media Posts
