Headshots that impact your business

Beyond Basic Headshots

Maximize the use of your headshots to impact Sales, Marketing, Recruiting, and Company Culture.

You just invested time and money to update your team photos, so you clearly believe in the importance of a current, authentic representation of your team online. But have you thought through the many ways your investment can shape your company beyond your About page?

Here are ways strategic headshot usage can positively impact your sales, marketing, recruiting and company culture.

Sales

The Psychology of Digital Trust: A Unique Impact on Every Touchpoint

Trust drives investment, and trust comes from human connection. Boost your sales cycle by showing the people behind your brand.

Let’s break down a strategic approach to digital presence that drives connection:

Platform Power Play:

• LinkedIn Headshots: Every comment, like, and share becomes a trust signal when paired with your authentic image
• Email Signatures: Different photos for different platforms (via WiseStamp) show depth and intentionality
• Phone Profiles: Transform cold calls into warm connections with a strategic visual touchpoint

In 2024’s digital landscape, your image isn’t just a photo – it’s working 24/7 as your trust ambassador across every platform.

Quick Strategic Win: Instead of using the same headshot everywhere, strategically vary your images while maintaining your core brand. It’s the difference between looking polished and feeling authentic. Use a branded color background in your email avatars, and Linkedin photos to help the images stand out.

Think about it: Making all digital interactions more human will increase connection and trust. Is your visual strategy making the most of these moments?

Marketing

Use your photos as trust-building, differentiating assets

Leverage your professional images across every customer touchpoint. Each placement serves a specific trust-building, differentiating purpose:

Decision-Making Moments:

• Pitch Decks (show the people behind delivering results)
• Client Proposals (build immediate connection)
• Sales Materials (create instant credibility)

Digital Presence:

• Website Team Page (give an impressive first impression)
• About Us Section (tell your brand essence)
• Contact Page (put faces to names)
• Chat Bots (Show the faces behind the support)
• Email Signatures (personalize every interaction)

Brand Building:

• Internal Communications (strengthen culture)
• Social Media Content (humanize and differentiate your brand)
• Marketing Campaigns (demonstrate authenticity, build trust and connection)

Culture

The Counterintuitive Mindset About Professional Imagery and Company Culture

Here’s something fascinating we’ve noticed after thousands of professionals: Professional content isn’t just about external marketing, they’re a powerful internal culture tool.

Think about it:

When your team sees themselves represented professionally:

• It signals their value beyond their job description
• Creates a sense of belonging in the bigger story
• Shows investment in their professional journey

The culture shift happens subtly:

• New hires feel part of the team before day one
• Remote workers maintain presence even when offline
• Cross-department connections form naturally through visual recognition

Insight: In today’s hybrid workplace, professional imagery has become the thread that weaves your culture together, turning ‘just another job’ into a place where people see themselves growing. It gives a “human first” mindset.

Your team’s headshots aren’t just photos, they’re a daily reminders that they’re part of something bigger than their to-do list.

Recruiting

The Truth About Recruitment: It’s Not About the Job Description

Here’s a counterintuitive insight about talent acquisition that most companies miss: Top candidates aren’t just scanning your benefits package, they’re searching for what their life will be like working for you.

Go beyond a basic career page: Your about page isn’t just information, it’s an opportunity to preview your culture. When headshots capture genuine personality, candidates see themselves in your story before they even apply.

This insight is a game changer: In an era where everyone claims ‘great culture,’ your team’s authentic visual story becomes your most powerful recruitment asset.

LinkedIn’s your asset for recruiting awareness:

• Introduce new hires, with professional, brand-aligned images
• Celebrate team wins, with photos of your team
• Showcase real moments of growth, and feature your people
• Let potential hires witness your culture in action
• Transform employee spotlights into recruitment magnets
• Key Insight: Make sure to tag your teammates, to extend the reach into their community. Encourage them to repost updates to their network.

Stop selling jobs. Start showing the remarkable humans your next hire gets to work alongside.

Think about it: Would you rather join a company with polished corporate headshots or one where you can feel the energy of your future colleagues through their images?

The companies winning the talent war aren’t just posting jobs—they’re showing candidates a future they want to be part of.

Today’s job searchers have high standards. They’re looking for great companies and like-minded teams, not just a good job. Set yourself apart by showing off their “potential future colleagues” through their headshots.

About & Careers Page: Refresh your About page with updated images so future hires can get a sense for your team. Bonus if your headshots really prioritize showing the true personality of your people.

Be Proud: Use photos on LinkedIn to build trust and showcase your company culture. Announce employee achievements, speaking engagements and more.

Career Fair: Incorporate photos in materials for new hires, like career fair brochures.

Curious about using content to increase your sales, marketing, recruiting, and culture? Let’s talk.