People want to work with people, and studies reflect the impact it has on a company’s brand and performance.

According to McKinsey, companies with top-quartile cultures post a return to shareholders 60% higher than median companies and 200% higher than those in the bottom quartile. Additionally, research from Built In shows that companies with strong cultures see a 4x increase in revenue growth. Visual content, like B-roll and culture photos, enhances this by visually conveying the company’s values and environment, fostering a stronger connection with both employees and customers. Investing in quality visual content helps communicate the company’s culture effectively, ultimately driving engagement and growth.

Need tips on how to maximize those new office culture videos and photos? Here are some effective ways to leverage your new visual content to its fullest potential depending on your unique goals.

1. Website Headers

• Dynamic Visuals: Use B-roll footage and photos of your office culture in the headers of your website. This creates an engaging and dynamic first impression, showcasing your vibrant work environment and team spirit.
• Homepage Banner: A rotating banner featuring various aspects of your office culture can give visitors a comprehensive view of your company’s personality.

2. Message from a Teammate After Inquiring

• Personalized Videos: Send a personalized video message from a team member after a potential client or candidate makes an inquiry. This approach humanizes your brand and shows that you value personal connections.
• Welcome Emails: Include a short video from a team member in welcome emails to new clients or subscribers, enhancing engagement from the start.

3. Email Campaigns

• Visual Content: Integrate office culture photos and short video clips in your email campaigns. According to HubSpot, emails with videos can increase click rates by 300%.
• Employee Spotlights: Feature team members in your emails, sharing their stories and roles within the company. This not only highlights your team but also builds a connection with your audience.

4. Social Media Posts

• Behind-the-Scenes: Share behind-the-scenes photos and videos of daily office life on social media platforms. This content is often more relatable and engaging for your audience.
• Event Coverage: Post photos and videos from company events, team-building activities, and other cultural highlights to showcase your vibrant workplace.

5. Company Blog

• Visual Storytelling: Use photos and videos to enhance blog posts about your company culture, team achievements, and other relevant topics. This makes your content more engaging and visually appealing.
• Employee Interviews: Create blog posts featuring interviews with employees, accompanied by photos and videos, to provide deeper insights into your company culture.

6. Recruitment Materials

• Career Page: Update your career page with videos and photos that depict your company culture, making it more attractive to potential candidates.
• Brand Awareness: Interview your teammates and post interviews on your social media platforms. This will help not only provide social content, but allow future employees to see who you are, increasing the quality and like-mindedness of your applicants.
• Job Postings: Incorporate videos and photos in job postings to give applicants a visual sense of the workplace they might join.

7. Client Presentations and Proposals

• Professional Introductions: Include team photos and video clips in client presentations and proposals to add a personal touch and build trust from the outset.
• Dynamic Content: Use videos in proposals to explain complex ideas or showcase successful projects, making your pitch more compelling.

8. Internal Communications

• Team Updates: Use videos and photos in internal newsletters and communications to keep employees engaged and informed about company news and updates.
• Recognition: Highlight team achievements and recognize individual contributions with visuals in internal communications.

Benefits of Using Visual Content

• Enhanced Engagement: Visual content, including photos and videos, can significantly boost engagement. According to HubSpot, visual content is 40 times more likely to be shared on social media.
• Building Trust: Authentic images and videos of your office culture help build trust and credibility with your audience.
• Stronger Brand Identity: Consistent use of office culture visuals across various platforms strengthens your brand identity and reinforces your company’s values and mission.