Maximizing the use of your corporate videos can significantly enhance your brand’s visibility and engagement. Businesses using video marketing grow revenue 49% faster than those not using video. Additionally, content featuring compelling visuals garners 94% more total views than content without visuals. Here are some effective ways to leverage your corporate videos to their fullest potential.

Goal: Use Corporate Videos for Overall Branding Updates

1. B-Roll Video in Your Headers:

• Dynamic Headers: Incorporate b-roll video footage into your website headers to create a dynamic and engaging first impression. This can include scenes from your office, team activities, or product manufacturing processes to give a glimpse into your company’s culture and energy.

1. About Us Video:

• Storytelling: Create an engaging “About Us” video that tells your company’s history, mission, and values. This video can feature interviews with key team members, behind-the-scenes footage, and highlights of company milestones, inviting viewers to build a personal connection with your story.

1. Product Demonstrations:

• Show Off Key Features: Use product demonstration videos to highlight the features and benefits of your products. These videos can be included on product pages, in marketing emails, and on social media to provide potential customers with a clear understanding of what your product can do for them.

1. Messages from the CEO:

• Leadership Communication: Feature a message from the CEO to share about the core of your company’s purpose. These videos can be shared on your website, social media channels, and in internal communications to reinforce the CEO’s presence and foster a sense of transparency and leadership.

Goal: Use Corporate Videos to Boost Sales

1. Email Signatures: Encourage team members to add a brief introductory video to their email signatures, leveraging trust and familiarity to enhance sales interactions. A personalized video can make a world of difference in cold outreach as well!
2. About Page Enhancement: Revamp your company’s about page with corporate videos featuring team introductions and company stories. This offers potential customers insight into the personalities behind the brand, cultivating a sense of connection and trust. It also helps increase viewing time on your site, boosting analytics.
3. Proposal and Pitch Decks: Integrate videos into proposals, estimates, and pitch decks to set them apart from your competition and make your pitches more compelling and relatable.
4. Customer Testimonials: Use testimonial videos to share positive customer experiences with your product or service. These testimonials add credibility, significantly influencing potential clients’ decisions and accelerating the sales cycle.
5. Create Emotional Connections: Share personal stories from satisfied clients to forge an emotional connection with your audience. This reinforces the effectiveness and value of your product, making it easier to convert prospects into loyal customers.

Goal: Use Corporate Videos in Marketing

1. PR Opportunities: If your team is featured in articles, receiving recognition, doing speaking engagements, hosting a podcast, or participating in networking groups, share relevant video content when you make these announcements. This enhances your online presence and drives interest in your company.
2. LinkedIn Profiles: LinkedIn allows profiles to have video introductions. A professional video intro sets a profile apart and fosters a more personal and approachable online presence. Good for both your company’s LinkedIn page and individual profiles.
3. About Page: Since the About page is often the second most visited page on a website, boost engagement by using video content alongside quality headshots to introduce your team and tell your company story.
4. Email Newsletters: Embed employee spotlight interviews or leadership announcement videos to increase engagement for your email newsletters.
5. Posting Videos About Your Product on YouTube or Vimeo:

• Broad Reach: Posting your product videos on platforms like YouTube or Vimeo can significantly broaden your reach. These platforms have vast user bases, allowing you to connect with a larger audience.
• SEO Benefits: Videos on YouTube are indexed by Google, which can improve your search engine visibility and drive more traffic to your site.
• Engagement: Product videos on these platforms can engage viewers more effectively than still images, making your product more appealing and easier to understand.
• Interactive Content: Utilize features such as annotations, cards, and end screens to direct viewers to additional content or your website, increasing interaction and conversion rates.

1. Customer Testimonials:

• Build Trust: Incorporate customer testimonial videos to highlight positive experiences with your product or service. These testimonials add credibility and can significantly influence potential clients’ decisions.
• Show Real Results: Testimonials can showcase real-world applications and results, making your offerings more relatable and trustworthy to prospective customers.
• Emotional Connection: Capture personal stories from satisfied clients to engage with the emotions of your audience, which in turn improves buying behaviors.

1. Social Media Campaigns:

• Personalized Posts: Use videos in social media posts to introduce team members, share their roles, and highlight their achievements.
• Event Promotions: Feature team videos in promotional content for events, webinars, or live sessions to increase interest and attendance.

1. Client Presentations and Proposals:

• Professional Introductions: Include video intros in client-facing presentations to create a personal touch and build trust.
• Team Pages: Highlight the team involved in projects, showcasing their expertise and value.

1. Website Banners and Sliders:

• Dynamic Display: Use videos in website banners or sliders to feature key team members during specific campaigns or initiatives.

1. Attract the Right Clients: Clients are more likely to work with people they feel they can relate to. Videos allow your team’s warmth, friendliness, and approachability to shine clearly and can make potential clients feel like they are already building a connection.

Goal: Use Video to Recruit Better

1. Enhance Job Postings:

• Dynamic Job Descriptions: Incorporate short, engaging videos in your job postings to bring the role to life. According to LinkedIn, job listings with videos receive 12% more views and 34% more applications than those without.
• Team Introductions: Include videos of team members discussing the role and what it’s like to work at your company. This personal touch can help candidates envision themselves as part of the team.

1. Boost Social Media Recruitment:

• Interactive Content: Share recruitment videos on social media platforms to attract potential candidates. Videos generate 1200% more shares than text and images combined, according to Wordstream.
• Highlight Company Culture: Use videos to showcase your office environment, team activities, and company events. This can help potential candidates get a feel for your company’s culture and decide if it’s the right fit for them.

1. Create an Inviting Careers Page:

• Video Testimonials: Feature employee testimonial videos on your careers page. Hearing directly from current employees about their experiences can be more compelling than written testimonials.
• Day-in-the-Life Videos: Create videos that show a day in the life of various roles within your company to give potential candidates a realistic view of what to expect.

1. Leverage Employee Testimonials:

• Authentic Stories: Use video testimonials to share authentic stories from employees about their journey and growth within the company. According to CareerBuilder, job postings with video icons are viewed 12% more often than postings without video.
• Highlight Diversity: Showcase the diverse experiences and backgrounds of your employees through short and long form videos. This not only builds trust but also attracts a wider range of candidates.

1. Personalize Recruitment Emails:

• Video Introductions: Include personalized video messages in your recruitment emails. A short video from the hiring manager or team leader can make a strong impression and increase the likelihood of a candidate responding.
• Follow-Up Content: Share additional videos in your follow-up emails so candidates can learn even more about your company, such as recent achievements, employee testimonials, or upcoming events.

Ready to take your brand to the next level? Contact our team at DHC Media to strategize.