Visual information is how people understand or perceive the world. We check out a photo, an infographic, or an image long before reading the text. Images are the first impression that makes us want to read more or skip to another piece of information.
It is, therefore, vital for businesses to have professional corporate headshots because they are the first thing that customers, clients, and suppliers will see.
Corporate headshots show dedication to your business
A corporate headshot testifies to the professionalism and dedication of your business. Our eyes are very good at understanding which headshot is professional and which has been done on a mobile phone. One glimpse will reveal tiny details that give away whether the photoshoot was professional or not.
A professional photo series will make your business stand out for its sophistication and competence. Just like we all judge a book by its cover, we will also judge a company by its corporate headshots. It may not be fair, but it is how people perceive our world.
People will see your corporate headshots everywhere: on your social media, like Facebook or LinkedIn; on your website and brochures about your business; on a newsletter that your business is sending and even on emails: think of your signature at the end of your business account email.
They are an image of your business
Corporate headshots also reveal a lot about your company, as they give a feel about who you are and how your business functions.
For instance, taking headshots of your employees in their offices and desks, surrounded by nicely presented clutter and photographs of their loved ones, will present an image of a casual, relaxed business environment.
They convey a message about what you represent
How are the employees dressed? Formally or casually? Are they serious or smiling? Is the backdrop neutral or fun?
There are hundreds of ways of taking a headshot: diverse backgrounds, people standing up or sitting down, professional or casual attire, people smiling or showing a serious face, etc. All sorts of small but decisive details create the ‘feel’ of a headshot.
By choosing what sort of corporate shots you want, you are not just taking a picture of an employee. You’re capturing the mood and feel of your business. A corporate headshot is an immediate and direct way of showing your business’s culture.
An introspection of what type of business owner you are
As a business owner, you will need to organize your corporate headshot. This will reveal a lot about how your business is run and what sort of image you want to reflect of yourself.
It will help you contemplate about what you stand for and what your future goals are.
Your corporate headshots will encourage you to consider where you can use them and how to take full advantage of them. They will also make you think about how you feel regarding your work environment. A real estate agent may want to take a corporate headshot in front of a house they are selling. An engineer may choose a building under construction. A florist may choose a field of flowers instead of her shop.
Something as simple as choosing the appropriate background can reveal how your business portrays itself.
Business owners should consider carefully which work environment best represents them. As a sort of introspection regarding their business, they will get a better indication of who they really are and where they are aiming to go.
They build up your people
Your business is not your building. It’s not bricks and steel. It’s the people living and working inside. The people who make your business happen. Presenting them in their best colors is the best way to show how important they are to you. A corporate headshot will do that; it shows that you care about the people you work with.
Moreover, people contact each other through phone, email or messenger. All these communication methods are rather impersonal. Customers and clients require a more personal touch that will tie them to your business.
People relate to people; seeing your employees as they really look like will help customers and clients connect with them. It’s nice to know a voice, but it’s even nicer to match a voice to a face.
It defines your corporate branding
A smart corporate headshot round can build up your business brand. For instance, you may choose to take all corporate headshots with your business logo in a small detail in each photo: on a mug, a poster, a coaster, etc. Somewhere in all your headshot photos, people will find your logo. It is a minor detail but it will build the right association in the viewer’s mind.
This can become your corporate branding and part of your business identity: people will be able to identify your brand just by looking at a headshot of one of your employees. You can even advertise your business based on this feature.
Use your corporate headshots to strengthen your business brand!
It makes you stand out
Ultimately, a corporate headshot makes your business stand out from the competition. It makes you look professional, organized, and stylish. It shows your appreciation for your people and your dedication to being a good business owner. It combines all your strengths to show why people should choose your company instead of your competitors.
