Capturing an event’s energy, excitement, and atmosphere is just the beginning. The real value comes from transforming that event into lasting content that can be used to engage with your audience long after the day has ended.
As professional photographers, we’ve seen how carefully captured and repurposed event content can extend the life of an event and maximize its impact. In this guide, we’ll walk you through how to turn your Denver event into content that continues to resonate.
Table Of Contents
Turn Your Denver Event Into Lasting Content
- Why is Turning Your Event into Content Important?
- Start With a Clear Plan
- Capture the Event’s Atmosphere
- Turn Photos into Engaging Content
- Repurpose Video Content
- Engage your Audience Post-event
- Conclusion
- FAQ’s
Why Is Turning Your Event Into Content Important?
Events are often significant investments, both in time and resources. They bring people together, create buzz, and deliver memorable experiences. But what happens once the event is over? Without turning those moments into content, the impact of your event fades as quickly as the day ends.
By capturing and repurposing the event into various forms of content, you can keep the conversation going, reach a wider audience, and continue to build your brand’s presence. This approach not only maximizes the value of your event but also provides continuous engagement opportunities long after the event has concluded.
Start With A Clear Plan
It is imperative to know what content you want from the event. Before the event even begins, you have to have a clear plan for the content you want to create. Something you could try is to work closely with event organizers to understand their goals and the key moments they wish to highlight. This planning ensures that no important detail is missed and that the content aligns with the event’s objectives.
Identify Key Moments And Highlights
Every event has its key moments. These could be speeches, presentations, product launches, or significant interactions that are all essential to capture. Make a list of these moments ahead of time and discuss them with your photographer. Knowing these in advance helps ensure that the photographer is in the right place at the right time to capture them.
Consider The Types Of Content You Need
Think about the different types of content you want to create from the event. Are you looking for a highlights video, social media clips, blog posts, or a full photo gallery?
Each type of content requires a different approach, so it’s important to have this mapped out beforehand. For instance, video content might require additional lighting or sound equipment, while candid photography requires a more flexible and unobtrusive shooting style.
Capture The Event’s Atmosphere
Focus on Ambiance and Interaction. This is one of the most powerful aspects of event photography, the ability to capture the atmosphere: the feeling and energy of the event. This is where the story of your event really comes to life.
Photograph The Setting And Decor
The ambiance of your event is set by the location, decor, and overall environment. Before guests arrive, take time to capture wide shots of the venue, close-ups of the decor, and any branding elements. These images not only set the scene but also highlight the attention to detail that went into planning the event.
Focus On Candid Moments
While posed group shots have their place, candid moments often tell the most compelling stories. As a photographer, I keep an eye out for genuine interactions—laughter, networking, and spontaneous reactions. These moments capture the true spirit of the event and are invaluable for creating content that feels authentic and engaging.
Document The Key Activities
Whether it’s a keynote speech, a panel discussion, or a live demonstration, capturing the main activities of the event is crucial. These photos and videos are often the cornerstone of your event content, providing the substance that can be repurposed across various platforms.
Turn Photos Into Engaging Content
It’s like going from stills to stories; every picture tells one! Photos are not just static images but a starting point for creating dynamic, engaging content. Here’s how you can turn event photography into the kind of content that continues to engage your audience.
Create A Narrative With Your Photo Gallery
A well-curated photo gallery can tell the story of your event from start to finish. Organize the photos in a way that reflects the flow of the event—starting with the setup and ambiance, moving through key moments and interactions, and ending with the event’s conclusion. This narrative approach makes the gallery more engaging and gives viewers a sense of being part of the event.
Develop Social Media Content
Social media is a powerful platform for sharing event content. Use the photos to create a series of posts that highlight different aspects of the event. For example, one post could focus on the event’s decor, while another showcases the keynote speaker. Remember to include captions that add context and encourage engagement, such as asking your audience to share their favorite moments from the event.
Design Visual Content For Blogs And Newsletters
Photos from your event can also be integrated into blog posts or newsletters. For instance, a blog post could recap the event, using photos to illustrate key points and add visual interest. Similarly, a newsletter could feature a “Photo of the Week” or a short event recap with accompanying images. This not only makes your written content more engaging but also helps to reinforce the key messages from your event.
Repurpose Video Content
Video is an incredibly versatile form of content, and event footage can be repurposed in numerous ways to keep your audience engaged long after the event is over.
Create A Highlight Reel
A highlight reel is a great way to encapsulate the energy and key moments of your event in a short, engaging video. This can be shared on social media, embedded on your website, or even used in promotional materials for future events. A well-edited highlight reel should include a mix of footage, including speeches, crowd reactions, and candid moments, to give viewers a comprehensive look at the event.
Develop Short Clips For Social Media
Short video clips are perfect for social media platforms like Instagram, Twitter, and LinkedIn. These could be snippets of speeches, interviews with attendees, or behind-the-scenes footage. Keep these clips concise and focused, making sure they capture the viewer’s attention quickly. Remember, the goal is to convey a moment or message in a way that encourages sharing and engagement.
Use Videos In Blog Posts And Articles
Incorporating video into your blog posts or articles adds a dynamic element that can keep readers engaged. For instance, you could include a video of the keynote speech alongside a written summary or embed a clip of audience reactions within a post discussing the event’s impact. This multimedia approach enriches your content and caters to different preferences within your audience.
Engage Your Audience Post-Event
The content you create from your event should be used to keep your audience engaged long after the day has ended. Here’s how to do it effectively.
Send A Follow-Up Email With Highlights
A few days after the event, send a follow-up email to attendees. Include highlights from the event, such as a link to the photo gallery or highlight video and a message of thanks. This not only shows appreciation but also provides a way for attendees to relive the event and share the content with others.
Share A Detailed Recap On Your Website
Writing a detailed recap of the event on your website is a great way to leverage the content you’ve created. Include key takeaways, quotes from speakers, and a selection of the best photos. This not only boosts your site’s SEO but also provides valuable content for those who couldn’t attend the event.
Promote Future Events With Past Content
Use the content from your event to promote future events. For example, if you’re planning a similar event next year, sharing photos and videos from this year’s event can build excitement and anticipation. This also serves as social proof, showing potential attendees what they can expect.
Conclusion
Turning your Denver event into lasting content is an essential strategy for maximizing its impact. By capturing the atmosphere, key moments, and candid interactions, you create a wealth of material that can be repurposed across multiple platforms.
From photo galleries and social media posts to highlight reels and blog content, the possibilities are endless. The key is to approach your event with a content mindset from the start, ensuring that you capture the right moments and use them effectively to keep your audience engaged long after the event has ended.
FAQs
1. How Soon After My Event Should I Start Sharing Content?
It’s best to start sharing content within a few days of your event to maintain momentum and keep the event fresh in attendees’ minds.
2. What Type Of Content Works Best For Social Media?
Photos and short video clips tend to perform well on social media, especially when paired with engaging captions and relevant hashtags.
3. How Can I Ensure My Event Content Aligns With My Brand?
Work with your photographer or videographer to capture content that reflects your brand’s tone and style. Consistency is key to maintaining a cohesive brand image.
4. Can I Use Content From A Private Event?
Yes, but be mindful of privacy concerns. For private events, consider sharing content within a closed group or via a private link, or seek permission before posting publicly.
5. How Can I Repurpose Event Content For Future Marketing?
Event content can be used in various marketing materials, such as case studies, promotional videos, and social media campaigns, to build anticipation and drive engagement for future events.
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