12 Ways to Use Your Business Headshot
Once you have your professional headshot from Denver Headshot Co., what can you do with it?
To answer that common question, think about how you recall and recognize your colleagues, business partners, and business acquaintances. For the vast majority of people, it is by their face: you put a name and face together and thus remember them.
Our visual memory is amazing and most of our connections are based on remembering faces. So, the answer to the question, “where am I going to use my business headshot?” is simply, everywhere! Whenever you mention your name, business, or brand, you should remind people of what you look like.
Once you start doing this, you may be amazed by how many opportunities you have to use your headshot. Here is a list of our favorite places where you can include it.
1. The Obvious: Social Media
Using your business headshot on your social media accounts is the most obvious way to make the most of them. Facebook, LinkedIn, and Twitter are great places to socialize and form business and professional connections.
Help your audience & viewers to get the essence of who you are first.
Did you know that people make a judgment on who you are within seconds of seeing your photo? At glance, they make a decision about who you are. Your photo bridges the gap between in-person and digital. At Denver Headshot Co,. we go beyond making getting you an image that shows what you look like, we get photos that show the essence of who you are so that your first impression can be accurate. Did you ever say, Oh I didn’t want to work with my dentist because she has wrinkles? Likely no. In an ideal situation, you look at someone’s photos and think “she looks friendly, or confident, or she looks like my kind of person” At DHC, we build headshots from the inside out to make sure people look at your photo and see who you are.
We’ll make you look your best, but even better than that, the DHC experience builds an impactful headshot but from the inside out.
2. All Digital Channels
If you are a businessperson with an extensive digital presence, you may want to include your headshot on your profile. Think of YouTube and podcasts, for instance. If you use these media to enhance your brand and connect with your audience, take the extra step to help them remember you with a great headshot.
3. Your Website Is Your Company’s Picture
Your website is often your brand’s first impression to your audience. Make it your own by including your headshot in the About or even the Home page. If you run a business with a team of people, have a “Meet the Team” page and include your corporate group headshots there.
Your audience will immediately identify with your staff and put a face to each name. Imagine a client calling your business and asking for the marketing department. When Tom answers and gives his name, the client will immediately recognize him because he has seen Tom’s face on the company website. This creates a sense of familiarity and trust, which is exactly what you want for your business and your audience.
4. Business Cards Are Still Used
No matter how digital our world is, paper still endures. You will occasionally hand out business cards to customers and clients you meet for the first time. Your business card carries all the important information they need to get in touch with you.
Help them make the most out of it by including your headshot. We meet new people on a daily basis. We all have piles of business cards—but do we remember the person behind the name?
Make it easy for your business connections to recollect who you are with a professional headshot on your business cards. Your headshot will help people meeting you for the first time remember who you are.
5. Email Marketing to Move Forward
Use email marketing to promote your business. Newsletters and promotions are great ways to remind your customers of your company. As with other promotional material, include your photo to help your audience remember who you are.
Obviously, if you are self-employed, your headshot is crucial to building your personal brand.
Even if your business has hundreds of staff, though, it is good to include their photos whenever their job position is mentioned in the marketing material. Help your customers understand who is behind every position and what that person looks like.
6. Presentations and Panels
Whenever you are a speaker at panels or giving presentations, include your photo in all relevant promotional and informational media. These events are great networking places. People will see your face, match it to your name, and remember what an experienced professional you are.
7. Article Contributions and Blogs
If your SEO team has included off-page SEO to boost your website’s visibility, you may be asked to make article contributions and write—or ghostwrite—guest posts for other people’s blogs. This is an awesome way to promote yourself and your business and show what a capable professional you are.
In the blurb about yourself, be sure to include your photo. It makes the article or blog more relatable and helps people put a face to your name.
8. Online Ads
You can advertise your business with online ads. Your SEM team will help you design a series of online ads targeted at your audience. Help your audience by adding your photo to the ad. A professional headshot makes you look competent and experienced, which matches perfectly your ad’s purpose.
9. Enhance Your CV
Adding your photo to your personal CV or LinkedIn page will show people that you are personally invested in your brand since you made the effort to hire a professional photographer for your CV headshot.
In addition, your photo enhances your CV and brings together a face and a name, thus making your accomplishments much more memorable.
10. Promotional Printed Material
Brochures and flyers are time-tested ways to help your business expand. Since you are already committed to the expense of printing your marketing material, take it a step further and include your professional headshot.
Doing so is an excellent way for your potential audience to see who you are. It is also an opportunity to help them see who is behind the brand. People like to know what the person behind a name looks like and it makes your name and position more approachable.
11. Email Signature
Make it easy for all your email recipients to understand who you are at a glance. Include your photo at the bottom, alongside an email signature that includes your name, job position, and contact details. Your contacts will get an immediate picture of who you are and will respond to your email better.
12. Thank-You Cards
You may think that thank-you cards are a thing of the past but they still hold a well-deserved place in modern marketing tools and strategies. They are a gentle way to follow up on the event, reach out to your audience, and remind them to connect with you.
If you have recently held an event, sending out thank-you cards will be much appreciated. You can include a small print of your headshot with them, thus making the communication more personal and noticeable.
Denver Headshot Co. for Your Professional Headshots
Now that you have a better understanding of how versatile professional headshots are, read our tips for corporate headshot poses, book an appointment with Denver Headshot Co, and let’s make your brand work for you!
