Top companies regularly update their websites…and their team’s headshots
The best companies know it’s important to customers that a company’s online presence is current and relevant. This builds trust. Just like you consistently update pricing and products, you should also consider updating headshots.
1) Are your team headshots more than 3 years old?
Industry best practice indicates that a headshot is out of date if it’s more than 3 years old or if someone has adopted a drastically different look for at least 1 year since their last headshot. How many of your employees fit into those categories?
2) Have team members earned big promotions?
Headshots are NOT one-size-fits-all. Even if the background is the same, the clothing and posing for an intern should be different from an executive. A headshot should be custom-tailored to reflect an employee’s impressive new role…and shows that you respect their growth and achievement.
3) Have you rebranded since updating your company headshots?
Cohesive rebranding means paying attention to all the details. Do your old suit-and-tie headshots on a plain white background enhance your vibrant new brand…or detract from it? It may be time to consider an updated headshot style to show that your new brand identity is consistent through and through.
Maybe you agree…but don’t want the hassle? Behold…the ease of updating headshots with DHC’s Company Match program.
1) Schedule a call to discuss how we can best update headshots for you – the whole company? Just a few team members? A brand new look to align with your rebranding?
2) Once we’ve done your initial shoot, your headshot style is filed in our Company Match system.
3) You simply send new hires or anyone who needs an update in to our studio at their convenience and we perfectly match the image to the company style.
4) With our Concierge Service, we can even send reminders every 3 years when it’s time to update team headshots!
It’s never been this easy to make sure your company headshots are working for you, not against you!
