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Your Content’s Most Important Job: Building a Connection with Your Audience

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Your Content’s Most Important Job: Building a Connection with Your Audience

There are many ways, both in person and online, to build connections with your audience. But in this day and age, building that connection virtually is vital. Are you aware of how connecting with your digital target audience with high-quality, brand-centered photos and videos can transform your success?

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Build revenue: Consistent brand presentation across all platforms can increase revenue by up to 23% (Lucidpress, 2019). The smartest companies are focusing on this in all their visual media.

Make a lasting impact: People are 80% more likely to remember what they see and do, rather than what they hear or read, according to the 3M Corporation. This means that high-quality, emotionally resonant visuals such as unique headshots and culture photos can create lasting impressions and stronger connections with your audience.

Improve your ROI: 88% of marketers report satisfaction with the ROI of their video marketing efforts on social media (Animoto, 2020), making it a valuable tool for deepening customer relationships.

Engage viewers: Companies using video experience 41% more web traffic from search than non-users (Aberdeen), and landing pages with videos can see an 80% increase in conversion rates (Unbounce).

Build trust: According to Edelman’s Trust Barometer (2020), 59% of consumers are more likely to buy a brand’s new products if they trust the brand. Media like behind-the-scenes videos are a perfect way to show the authentic side of your brand.

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The secret sauce to building connections? Storytelling

Nothing taps into human emotion like storytelling – in fact, 92% of consumers want brands to create ads that feel like a story (Source: Headstream). Help your visual content make even deeper connections when you incorporate brand-centered storytelling. Storytelling powerfully connects with your audience, and visual content is a critical part of that narrative. By using culture photos and videos to tell your brand’s story, you can create deeper, more meaningful connections with your audience, making them more likely to engage and convert.

Our team at Denver Headshot Co. knows how to capture your people and events to tell YOUR story, with still images or video. Simply sit down with us and let us know what’s important to your brand and your target audience, and we’ll infuse that into all we do for you.

Are you ready to build the content library that creates valuable connections with your audience? Schedule a call today.

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